Nov 05, 2019 Burger King uses Fifa 20 to nudge Stevenage FC to internet glory. Fast food brand sponsors a little-known football team to make them the biggest online club in the world. This story originally appeared on Contagious I/O, our online intelligence tool. To find out more click here. This is exactly what Burger King did with their guerilla campaign. They used a traditional media buy (shirt sponsorship) to drive real world activity (playing FIFA 20) that lit up the digital channels with tweets.
Larry King's cause of death has been revealed. The legendary TV and radio host died of sepsis. He was 87.
King also had two underlying conditions that led to sepsis, including acute hypoxic respiratory failure – meaning he did not have enough oxygen in his blood – and end stage renal disease also known as kidney failure, according to his death certificate obtained by People.
King died on Jan. 23 at Cedars-Sinai Medical Center in Los Angeles. His death came just three weeks after news broke he was hospitalized with COVID-19. The host had reportedly been battling the virus since late December. However, his wife, Shawn King, told ET last month that he didn't die from the coronavirus.
'It was an infection, it was sepsis,' she told ET. 'Well, he was finally ready to go, I will tell you that. You know, he never wanted to go but his sweet little body was just, it had just been hit so many times with so many things and once we heard the word COVID, all of our hearts just sunk. But he beat it, you know, he beat it, but it did take its toll and then the unrelated infection finally is what took him, but boy, he was not gonna go down easily.'
Shawn also talked about the difficulty of watching her husband struggle with health complications in his later years.
'His mind wasn't right, and his body was going, and so that was hard to witness because Larry as we know him is the guy that goes, 'Come on, let's go, you're late, get out of here,' she recalled. 'It's always, 'You're late.''
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Larry King Dead at 87: Looking Back on His Legendary Career
In May 2019, King experienced angina -- a type of chest pain -- and was admitted to the hospital early to be examined before his scheduled angioplasty. King also suffered a major heart attack in 1987 and had quintuple-bypass surgery. He acknowledged a few of his unhealthy habits prior to his heart attack in the 2004 book, Taking on Heart Disease.
In September 2017, King revealed he had been diagnosed with lung cancer and underwent surgery to remove the upper lobe and lymph node. His rep told ET at the time that he returned to work just two weeks later.
In a heartfelt statement shortly after his death, King's sons, Larry King, Jr., 59, Chance King, 21, and Cannon King, 20, mourned their father. King's daughter Chaia and son Andy died within weeks of each other last year.
'We are heartbroken over our father's death, and together with our extended family mourn his passing. The world knew Larry King as a great broadcaster and interviewer, but to us he was 'dad,' they said. 'He was the man who lovingly obsessed over our daily schedules and our well-being, and who took such immense pride in our accomplishments -- large, small, or imagined. And, through it all, we knew without a doubt in the world that he loved us more than life itself. He was an amazing father, and he was fiercely loyal to those lucky enough to call him a friend. We will miss him every single day of our lives.'
'The outpouring of love and the remembrances of his remarkable career have touched us deeply and we are so thankful. In lieu of flowers, we kindly ask consideration of a donation to the American Heart Association or the Beverly Hills Fire Department EMS, to which a debt of gratitude is owed for the wonderful care they provided to our dad in his final years. With deep appreciation,' the statement concluded.
See more on King's life and legacy in the video below.
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League Two club Stevenage have unveiled their home and away kits for the 2019/20 season – with a tasty twist!
This is because they are now sponsored by American fast food restaurant Burger King after thrashing out a whopper of a commercial agreement.
Stevenage said in a statement: “Due to the recent re-brand and commercial agreement with Burger King, the kits will be available to supporters later than usual, however, we believe that they are well worth the wait.
“This is a really exciting season for the club and we hope these kits will be a part of an iconic campaign.”
The kit is a slight variation of their red and white stripes, while their away kit is navy with splashes of red and yellow on it and a round neck collar.
Their exciting new strip (not the chicken ones), made by sports brand Macron, will be premiered on Saturday when Boro face Jersey Bulls in a pre-season friendly on Saturday.
Burger King Fifa 20 Kit Creator Mode
Fans horrified as Braga outfit release awful 2019/20 grey strip
Stevenage are not the first club to have the Burger King logo on their shirts, with Spanish club Getafe also using it in 2009.
But that’s not all – on the inside of the Getafe shirt was the rubbery face of the fast food chain’s mascot the ‘Burger King’.
This meant that if a player wanted to go ‘full Ravanelli’, supporters would be greeted by the monarch’s mug – presumably because no referee would dare book royalty for removing their shirt.
We’re not sure whether the ‘Burger King’ will be greeting the Lamex Stadium faithful at any point next season!
Barcelona is up 1-0 vs. Getafe, but Getafe can never really lose after letting Burger King do this to their shirts. pic.twitter.com/SGL6AGlkS2
Fifa 20 Download Free For Pc
— Alexander Abnos (@AnAbnos) April 28, 2015